Wiebelteentjes is a startup that specialises in making gifts for new mothers. They focus on gifts for the birth of a baby and everyone involved so mothers, fathers, siblings and grandparents. The specific question wiebelteentjes had was to make a modern but fun and cute branding that fit with baby's and children but that also call to the parents purchasing these gifts.
Contributions: Logo and branding design.
Owner: weMaron
During the designproces I made sure to look into competitors branding and styling. These brandings frequently used handdrawn and dainty logos and letters to convay a personal touch to their products. For wiebelteentjes I chose a font that felt modern but still personal and slightly handwritten. The caterpillar in the shape of baby toes are a little randomised so that the circles don't feel too static and are more representing of toes. The logo is worked out in different format so that it can be used on websites on socials and in different print designs.
